The Card Collab – Issue #16
A year ago, I wasn't interviewing vendors, attending card shows, or writing about the trading card community in Jacksonville. I wasn't thinking about building a newsletter or trying to connect players, collectors, and vendors.
I was simply playing cards with friends and enjoying a hobby I had recently rediscovered.
What started as a poker night eventually turned into something much bigger. Magic became a regular part of my life, and that casual night grew into a group of friends who now meet almost every week to play, talk cards, laugh, and enjoy each other's company.
Looking back, it's hard to believe how much has changed in just one year.
The cards brought me back into the hobby, but the people I met along the way gave me a reason to keep showing up.
It Started with Magic
When I first started playing Magic, I wasn't necessarily looking to become deeply involved in the TCG hobby.
Then came The Lord of the Rings: Tales of Middle-Earth.
I've always loved Tolkien's books and the world he created, so Magic immediately had a different appeal. I wasn't just learning a card game. I was playing with characters, stories, and places I already cared about.

I built my first Commander deck around Sauron the Dark Lord. It wasn't perfect, but that was part of the fun. I was learning what worked, what didn't, and what made a deck feel like my own. That first deck eventually led me to explore other commanders, different strategies, and the idea of building something completely different just because I wanted to try it.
That curiosity is one of the things that has kept me playing.
I've gone from figuring out my first deck to wondering how many decks is too many, which eventually became an article of its own.
The more I learned about Magic and other TCGs, the more I realized there was always another deck, mechanic, game, or strategy waiting to be explored.
A Year of Actually Playing
There's a difference between enjoying trading cards and actually making a TCG part of your routine. Over this past year, I wanted to do the latter. I wanted to actually play, learn the games, improve, and become comfortable sitting down at a table with people I had never met before.
That meant learning new mechanics, making mistakes, changing decks, and sitting down for games knowing I wasn't always going to win.
One experience that really stuck with me was at a Magic prerelease. I opened my packs, built a deck around humans and goblins, and went into my first round excited to see how it would perform.
I lost that first game, but what happened afterward ended up being much more important than the result.
My opponent helped me look at my deck and offered suggestions for rebuilding it. Instead of feeling discouraged, I walked away with a better understanding of the game and a reminder that competitive play doesn't have to mean an unfriendly environment.
That experience became one of my favorite stories to write about because it showed me what a good TCG community can look like. You can want to win, take the game seriously, and still help someone who is learning.
Since then, I've experienced that same kind of sportsmanship at other events and game nights, and it's become one of the things I appreciate most about playing.
From Poker Night to Card Night
What started as a casual night with friends eventually became a tradition.
Now, we meet almost every week to play. Sometimes we're completely focused on the game, while other nights, we're talking about cards more than we're actually playing.
Someone brings a new deck, someone wants to try a different strategy, and before long we're all sitting around the table talking about the latest cards, sets, or games we've been playing.
The cards give us a reason to get together, but the friendships are what keep us coming back.
Commander has especially shown me how much a game can become about the experience surrounding it. A match can turn into hours of conversation, jokes, unexpected plays, and stories that have very little to do with what's actually happening on the table.
Sometimes those moments end up being more memorable than the game itself.
That's something I didn't fully understand when I first started playing. I thought I was getting back into a card game, but I was really finding a new way to spend time with people I enjoy being around.
Discovering the Jacksonville TCG Community
Eventually, I started venturing beyond our regular group. I attended local card shows, visited game stores, went to prereleases, and started showing up to different events around Jacksonville.
That's when I realized our little group was only one small part of something much bigger.
There were competitive players refining their decks, collectors searching for cards they'd wanted for years, vendors traveling from show to show, and local game stores creating spaces where all of these people could meet. There were also people just getting started, opening their first packs and learning their first game.
Everyone had a different reason for being there, and that changed how I looked at the hobby.
I started realizing there isn't one correct way to enjoy TCGs. A card can be a competitive staple to one person, a valuable collectible to another, or simply a favorite piece of artwork to someone else.
That idea even became the foundation for one of my articles, The Canvas Beneath the Cards. I wrote about how something as simple as a playmat can become part of someone's identity within the hobby.
The more events I attended, the more I realized that the same thing applies to almost everything in TCGs. The cards matter, but so do the experiences and memories attached to them.
The Idea of The Card Collab
Eventually, I started asking myself a simple question: Why not create something that highlights the people making this community what it is?
Jacksonville has players, collectors, vendors, game stores, card shows, and events happening all the time.
There are people doing interesting things every week, but many of those stories never get told. I wanted to create a place where those people could have a spotlight and where others in the community could discover something new.

The River City Card Show at the new Jacksonville Fairgrounds location.
That's where The Card Collab came from.
The goal was never to simply create another place to post upcoming releases or event dates. I wanted to create something centered around the people who make the hobby worth being part of.
That's why we've started talking with players, collectors, vendors, and local businesses, and why we've continued covering events and sharing experiences from the community.
The conversations I've had recently have only reinforced that idea. Every person has a different story. Some started as collectors, some turned their passion into a business, some travel from show to show, and others have created spaces where people can simply come together and enjoy the hobby.
Those stories are worth sharing.
The Hobby Keeps Giving Us Something to Write About
One of the best parts of creating The Card Collab has been realizing there is always another side of the hobby to explore.
I've written about playmats and the meaning behind the artwork we choose to put underneath our cards.
I've written about whether players should build multiple decks and how different decks can teach you completely different parts of a game.
I've written about my own prerelease experience and how losing a match ended up teaching me more about the community than winning might have.

The founder, Jesse Ferell, of Upland Streetwear posing with Pokemon Ascended Heroes packs.
I've also had the opportunity to interview collectors and vendors who have found ways to combine their personal passions with their love for trading card games, giving me a deeper appreciation for the different ways people make the hobby their own.
None of those topics are exactly the same, but they all come from actually being involved in the hobby. I'm not looking at the TCG world from the outside anymore.
I'm part of it.
And that has changed what we want The Card Collab to become.
The Card Collab is still small, and we don't want to pretend otherwise.
We're slowly building an audience, one follower at a time, while figuring out what people want to see and where we can take this. But being small right now isn't something I'm embarrassed about. It's exciting because we're still at the beginning.
Every new reader matters. Every person who shares an article matters. Every vendor who agrees to tell their story matters, and every player who reaches out about an event, matters.
Those small moments are what slowly turn an idea into something bigger.
The goal isn't simply to have more followers. It's to build something useful for the local TCG community. A place where a player can discover a new game night, a collector can find a card show, a vendor can tell their story, a local shop can get some extra attention, and someone new to the hobby can discover a community they want to be part of.
That's the direction we want The Card Collab to continue moving in.
Final Thoughts
When I look back at where all of this started, it's pretty wild. A poker night became weekly card nights, those card nights led me deeper into Magic, and Magic led me to prereleases, local stores, card shows, and a much larger community.
That community eventually inspired The Card Collab.
A year ago, I simply wanted to play a TCG. Today, I'm writing about the people who play them, the businesses that support them, and the events that bring everyone together. I didn't expect that when I sat down for that first game.
The cards brought me back, but the people made me stay.
A year into playing Magic, I don't think I'm anywhere near done exploring the hobby. There are still decks I want to build, games I want to play, events I want to attend, and plenty of people I haven't met yet. That's what makes this next chapter so exciting.
The Card Collab may still be small, but the vision is much bigger. We want to keep meeting the people who make this hobby special, continue sharing their stories, and help connect more players, collectors, vendors, and local shops along the way.
This past year has shown me that a TCG can be much more than a game. It can give you a reason to meet people, create friendships, discover new places, and become part of a community you didn't even know was there.
For me, that place was The Card Collab.
[Photos: Obie Pagaduan, Jesse Ferell]
